Unilever/Ben & Jerry’s online communities case study – Martijn Van Kesteren and Tom DeRuyck
How fans became future-shapers of an ice-cream brand: Towards the next frontier in conducting insight communities = Discover a new approach to conducting insight communities = Find out about the community built for Ben & Jerry’s (Unilever) = Learn how brand fans were given the opportunity to become future-shapers of a brand they like Martijn [...]
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