America’s Drum Washing Machine Cheap Collapsed 1,500 Yuan Impulse Market
Article by jekky
March 31, the United States in the washing machine more than 60 cities across the country held simultaneous “The first U.S. roller popular?? America’s drum washing machine price cuts spread nationwide crisis,” a press conference to the U.S. in the Plaza yet, music is still strong full range of roller products offensive to promote the “roller universal” and will thus introduce a minimum price of only 1,499 yuan in the drum washing machine, while on April 1 to May 15 period, the drum washing machine to buy U.S. products could be “years of unconditional package maintenance” quality commitment, set off in an unprecedented nationwide price cuts spread storm washing machine drum. US-China Marketing WANG Jin-liang, vice president of the headquarters site in Guangzhou, a high-profile conference announced: Following the success of the United States of promoting “universal inverter air conditioner market,” after the country launched in 2010 Washing Machine “popular revolution”, aimed against long been occupied by foreign brands washing machine drum market, committed to ordinary consumers can buy with a more reasonable price to high-end drum products and further promote the upgrading of consumption of washing machines. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo China Electronic Chamber of Commerce, said the Deputy Secretary-General Lu Renbo, white giant U.S. first started in the nationwide popular drum storm, will stroke the drum The island definition of market prices to 1,500 yuan barrier, in the future than those who can not provide The price line roller products manufacturer, will likely lose market share effectively compete for competitive roller. Entrenched popularity of foreign brands roller bottlenecks Drum washing machine in the Chinese market after 20 years of development time, despite the energy, Environmental protection High degree of laundry cleaning technology escalated, but the “price of the ice,” has been superior to the masses of consumers by the public as a “high-end High Gregory,” the luxury product. It is understood that the current domestic retail price of the lowest drum washing machine yuan in 2000, the mainstream segment, the average prices of capacity in 3000? Level of 4,000 yuan, the average gross profit margin closer to 50%, and foreign brands have long been market-advantage, the lack of domestic brands distinct strong market performance. According to Yee from January to December 2009 monitoring data showed retail sales washing machine, washing machine drum 2009, the year the retail price movements, domestic stability, the average retail price of 3700 yuan long-term fluctuations in the 12 month average retail price of 4,000 yuan more approximation far beyond the general consumer public consumption. Meanwhile, the drum washing machine ranks in retail sales of the top ten brands, foreign brands in the retail market share exceeds 70%, much higher than domestic brands, and Home Appliances Other industries category market “in the strong ocean weak”, “State back into the ocean,” the situation presents a great contrast. U.S. marketing headquarters in China, said Jin-Liang Wang, as the largest and most powerful white goods manufacturing group, America’s has been working for the average consumer can enjoy a more reasonable price more high-end products. The strong start, “America’s roller washing machines spread nationwide price cuts Storm”, introduced a minimum price of only 1,499 yuan in the drum product is to take the technology and scale advantages, re-establish the national brand in the drum washing machine market, competitive position, and provide consumers higher quality and more competitive roller products, so the overwhelming majority of ordinary consumers are able to fully experience the more intimate, more energy efficient, more environmentally friendly “drum laundry” benefits and convenience. Price of U.S. ice-breaking “catfish effect” activated drum market Jin-liang announced high-profile conference site in Guangzhou, in the “national price cuts spread storm” in the United States and the Plaza yet, music is still a full range of 20 models will grab roller products to improve the product layout, advanced technology advantage and the “whole health” thoughtful laundry care, send the consumer products industry’s most competitive drum group. The drum washing machine while the United States also broke through to 5.2 kg, 7 kg capacity of the two mainstream price segment of the industry bottom line, the minimum retail price is only 1499,2399 yuan, approaching the end Washing Machine price range. At the same time, in the April 1 to May 15 period, the drum washing machine purchase U.S. products, consumers can also get “unconditional years repairing” the quality of commitment. Midea Air China Jin-liang, vice president of marketing, speaking at the headquarters Jin-liang said that the U.S. officially entered the self-washing area in 2004, after seven years development, have integrated the second largest, third largest professional washing machine manufacturer’s R & D, manufacturing, supply chain platform, and rely on the US’s Group 1000 100 million of industrial scale and internationalization strategic procurement platform for the rapid expansion of a washing machine industry, the largest, most comprehensive competitiveness of the professional washing machine suppliers. With the United States in the drum washing machine in the field of technical development, production scale, cost control, distribution channels, the core competitive advantages of continuous improvement, in order to drum product “price ice-breaking” as the breakthrough point, the United States in the washing machine being the absolute leader in the industry steadily forward. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that the United States and the washing machine to “drum product” defined as “pulsator price” strong start “roller universal lower prices storm” swept the country, will completely break the long-term as foreign brands control of the drum product “price ice” for many years to break the drum washing machine market, ultra-stable structure. America’s roller car’s speed, will washing machine market, “Shuffle” sudden acceleration, so that drum washing machine market from foreign brands dominated by the “end times” entered the United States and the other national brand-led “civilian era.”
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